Starting Level Quest

The task for this project is finding a way to connect the hobbies of young adults (early-late 20’s) with a place to eat and drink.

Endgame Resolution

The answer to the problem is creating a brand identity for a bar centered around the theme of retro styled next-gen video games.

A simple and straight-forward business card and letterhead kit for employees/employers of Level 99.

Playful Coasters for all patrons of level 99 to use when they are in the middle of a hard boss fight.

Level 99’s menu featuring a selection of drinks and foods that can complement a good, friendly (or competitive) gaming session.

Shot-glasses handed out to patrons for when bets are being made of who will win in a one-on-one match.

Bags distributed to patrons when they need to bring their food along with them on their journey to parts unknown.

T-shirts handed out to staff of Level 99 distinguishing themselves as helpful people found in any role-playing game.

Final Thoughts on Level 99

One of the most fun projects to work on as it is a topic near and dear to the heart. The real challenge was understanding and implementing a similar retro style vibe game designers made back in the day and currently make today. Once a color scheme, logo, and design elements were decided on, the rest fell into place naturally. It is an extremely enjoyable time when a hobby can be turned into a design project and an even better experience to share that with others.